Product Placement Legalised in UK

In an unexpected move, product placement is to be allowed on British television in order to generate more revenue for independent broadcasters. The move could see an additional £100m per year being generated for companies. However, the BBC are still unable to place items and this is also the case on all children’s television programs.

Personally I feel that this change in legislation is an excellent move to help struggling companies in the media industry and other markets, but I also feel that it raises questions as to whether or not the placement of products is seen as a “quick cash fix” or if it is in the interest of the general public. Although it ensures that treasured broadcasters such as ITV and Channel 4 are kept from bankruptcy and can continue to survive during a time when the media industry is in chaos, I feel it should be considered carefully and regulated strictly by OFCOM in order to protect the public’s needs and interests.

The video below shows the news at ten on BBC reporting on this decision.

Below is a link to the BBC website containing the official report on the decision.

http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

Product Placement in America as a source of income.